Privacy Policy

Apex Weaver Group (PTY) LTD Registration Number: 2025/113701/07 Last Updated: February 2026

Introduction

Apex Weaver Group (PTY) LTD (referred to as "AWG", "we", "us", or "our"), registered with the Companies and Intellectual Property Commission of South Africa under registration number 2025/113701/07 and located at Apartment A410, 33 Wilderness Road, Claremont, Cape Town, South Africa, 7708, is committed to protecting the privacy and personal information of all individuals who interact with our website.

This Privacy Policy explains how we collect, use, store, and disclose personal information in accordance with the Protection of Personal Information Act, No. 4 of 2013 (POPIA) and other applicable South African data protection legislation. By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

Who This Policy Applies To

This Privacy Policy applies to visitors to our website, including business representatives, prospective clients, partners, and other professionals who interact with our online presence. Our services and website are directed at businesses and professionals (B2B), and we do not knowingly target or collect personal information from minors.

Information We Collect

Information Collected Automatically
When you visit our website, we automatically collect certain technical and behavioural data, including:
  1. IP address and approximate geographic location
  2. Browser type, version, and device information
  3. Pages visited, time spent on pages, and navigation paths
  4. Referring URLs and exit pages
  5. Cookie identifiers and session data
Information Collected via Third-Party Tools
We use the following third-party platforms that may collect personal information on our behalf:

‍Google Analytics We use Google Analytics to analyse website traffic and user behaviour. Google Analytics collects data including page views, session duration, device type, and geographic information through cookies and similar tracking technologies. This data is processed by Google LLC in accordance with its own privacy policy (https://policies.google.com/privacy). We have enabled IP anonymisation where available.

‍LinkedIn Insight Tag and Meta Pixel We use the LinkedIn Insight Tag and Meta (Facebook) Pixel to measure the effectiveness of our advertising campaigns and to understand how visitors interact with our website. These tools may collect data about your browsing behaviour and, if you are logged into LinkedIn or Meta platforms, may associate that data with your professional or social profile. Data is processed by LinkedIn Corporation and Meta Platforms, Inc. respectively, subject to their own privacy policies.

Calendly We use Calendly to facilitate meeting scheduling. If you book a meeting through our website, Calendly will collect your name, email address, and any other information you voluntarily provide during the booking process. This information is processed by Calendly LLC in accordance with its privacy policy (https://calendly.com/privacy). AWG will also receive and store the scheduling details you provide in order to confirm and manage your appointment.

How We Use Personal Information

We process personal information for the following legitimate purposes:
  1. To analyse and improve the performance and user experience of our website
  2. To measure the reach and effectiveness of our marketing and advertising campaigns
  3. To facilitate meeting bookings and follow-up communication with prospective clients
  4. To comply with our legal and regulatory obligations under South African law
  5. To protect our legitimate business interests, including the prevention of fraud and abuse

Legal Basis for Processing

In terms of POPIA, we process personal information on the following grounds: (a) where processing is necessary to pursue our legitimate interests as a B2B lead generation and business development company, balanced against your right to privacy; (b) where you have provided explicit consent, for example when accepting cookie preferences; and (c) where processing is required to comply with a legal obligation.

Cookies

Our website uses cookies, which are small text files stored on your device, to enable core website functionality, gather analytics data, and support advertising measurement. We use the following categories of cookies:
  1. Essential cookies: Required for the website to function correctly.
  2. Analytics cookies: Used by Google Analytics to collect aggregate usage statistics.
  3. Marketing/tracking cookies: Used by LinkedIn Insight Tag and Meta Pixel to measure advertising performance.
You may control or disable cookies through your browser settings or, where a cookie consent banner is present on our website, through your preference selections. Please note that disabling certain cookies may affect the functionality of the website. For more information about managing cookies, visit https://www.allaboutcookies.org.

Sharing of Personal Information

We do not sell, rent, or trade your personal information. We may share personal information with the following categories of third parties, strictly as necessary:
  1. Service providers: Google LLC (analytics), LinkedIn Corporation (advertising), Meta Platforms Inc. (advertising), and Calendly LLC (scheduling), each of whom process data on our behalf subject to their own data processing agreements.
  2. Legal authorities: Where required by law, court order, or regulatory obligation.
  3. Professional advisors: Including legal counsel, auditors, and compliance advisors, subject to appropriate confidentiality obligations.
Where personal information is transferred to third parties outside South Africa (including to United States-based service providers), we take steps to ensure that adequate protection is in place in accordance with section 72 of POPIA.

Retention of Personal Information

We retain personal information only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. Analytics and advertising data is typically retained for up to 26 months, subject to the retention settings of the relevant third-party platforms. Calendly scheduling data is retained for as long as is necessary to manage and follow up on the relevant engagement.

Your Rights as a Data Subject

In terms of POPIA, you have the right to:
  1. Request access to the personal information we hold about you
  2. Request the correction or deletion of inaccurate or incomplete information
  3. Object to the processing of your personal information on reasonable grounds
  4. Request the restriction of processing in certain circumstances
  5. Lodge a complaint with the Information Regulator of South Africa
To exercise any of these rights, please contact our Information Officer using the contact details set out in Section 11 below. We will respond to your request within a reasonable time and in accordance with applicable law.

Security of Personal Information

We implement reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, or destruction. These measures include access controls, encrypted communications, and the use of reputable third-party platforms with established security practices. While we strive to protect your information, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

Contact Information and Complaints

For any privacy-related queries, requests, or complaints, please contact our Information Officer:
  1. Company: Apex Weaver Group (PTY) LTD
  2. Registration No.: 2025/113701/07
  3. Address: Apartment A410, 33 Wilderness Road, Claremont, Cape Town, 7708, South Africa
  4. Email: jpw@weavergroupco.com
  5. Website: https://weavergroupco.com/
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Regulator of South Africa:
  1. The Information Regulator (South Africa)
  2. JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
  3. Email: inforeg@justice.gov.za

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The date at the top of this document indicates when it was last revised. We encourage you to review this Policy periodically. Continued use of our website following any updates constitutes your acceptance of the revised Policy.
Privacy Policy
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